BEARDS have had their moment, and now it's time for the mighty moustache to take centre stage.
November 1 is the first day of Movember and there are a few locals ready to jump on board to help raise funds for men's cancer and mental health.
Dairy farmers Paul Arundell, Kym Giersch, Damian Smith and Cameron Smith, who all work at Acacia Downs just out of Naracoorte, have shaved off their five o'clock shadows ready for some fresh upper lip fuzz.
"We just want to help out," Paul said.
"Males especially have the concept that they never need to see the doctor. It's a case of 'She'll be right mate'.
"The more knowledge people have and incentive to get off their backsides is for the better.
"If you reckon we were ugly before, wait until you see us in a month."
Paul lost an uncle to cancer and Damian, who is originally from Millicent, said he knew three teenage girls back home who all had Hodgkin's lymphoma.
Kym in particular holds the cause very close to his heart.
He was diagnosed with cancer 24 years ago when he was in his late 30s. Told he had just six weeks left to live, he underwent all the necessary treatment and is fortunately still here to tell the story today.
"I had chemotherapy for eight months and it was really gruelling," Kym said.
"The last time I had it they had to go through my big toe because it was the only nerve left that hadn't collapsed.
"I've done a lot of cancer activities to help raise support and funds already, and this is just something else I can do."
The team of four are hoping to raise as much money as they can for Movember.
They are calling for generous donations, have a number of young bull calves which people could use as pets, companions or to sell on and they are putting a steer up for sale.
Others are also encouraged to donate cattle for the blokes to sell as part of their campaign.
"My wife will definitely pay me to remove it," Paul laughed. "I started growing it last year and never got past the first week."
Cameron added his mum had already offered him $100 to shave it off.
They all voted that Paul's "mo" would be the most impressive by the end of November but only time will tell.
Movember's vision is to have an everlasting impact on the face of men's health by effectively making the men who support the campaign walking, talking billboards for 30 days.
Through their growing efforts they raise awareness for the often ignored issues of men's health by prompting conversations wherever they go.
Funds raised go to world class men's health programs that combat prostate and testicular cancer and mental health challenges.
The movement started 10 years ago in Melbourne, Victoria and there are now 21 countries all over the world which participate annually.
Are you doing Movember too? Email firstname.lastname@example.org or call the Herald on 8762 2555 to let us know.
Not sure whether to go handle bar or pencil style? Get some "mo" inspiration here.