A NEW "App" for kids - developed by two locals - has already cemented its popularity in the market.
Within 24 hours of its release, George the Farmer soared the charts to become the number one book and ninth overall most popular "App" for iPhones.
It's an educational tool aimed at teaching children aged up to eight about farming, food and fibre production in a simple but fun way.
George the Farmer is a lovable Australian larrikin who is the brainchild of helloFriday creative agency diectors Simone Kain from Penola and Ben Hood, formerly from Naracoorte.
Both grew up on farming properties and have an inherent passion for country Australia.
George, with his trusty dog Jessie by his side, tackles the day to day activities of Australian farming life with enthusiasm, a can-do attitude and most importantly a big smile.
The stories featured on the "App" were written by Simone and the illustrations done by Ben.
Narration is by well known actor, director, reviewer and radio host Peter Goers.
"Across the world, people may need a hairdresser or a doctor a few times a year, but every day, three times a day we all need a farmer," Simone said.
"Educating children on where their food comes from in a simple but entertaining way is one of the main aims of George the Farmer."
Topics covered by the "App" include humour, health and fitness, honesty, social interaction, problem solving, teamwork, cooperation and the environment.
George the Farmer was officially launched by Member for MacKillop Mitch Williams at the Millicent Public Library.
Children got to listen to a story, see how the "App" works, view a demonstration of how George was illustrated, sing the theme song and view an art gallery exhibition.
The first story of the series follows George as he plants a wheat crop and includes two games and a sing-a-long activity.
In November the next story will be released followed by a game "App" in February 2015.
So far the "App" has been getting rave reviews and has been making sales from as far away as the United States, Sweden, the United Kingdom and Ireland.