MINI JUMBUK will donate bedding products worth $1680 to the Cooper family auction next month.
The auction is planned by the Victorian Racing Board in Warrnambool and aims to raise money for jockey Louise Cooper.
The 32-year-old fell from her horse on March 10 at Edenhope and became a paraplegic.
Mrs Cooper and her husband Matt, formerly of Lucindale, have two small children to care for.
The couple need to buy a new house with wheelchair access because it's likely she won't walk again.
Mrs Cooper is in rehabilitation and can return home in two months.
MiniJumbuk will donate premium bedding for one child and adult.
Shop manager Ollie Homan said the company had a close connection with the racing industry and he felt it was necessary to help the family.
"We've got a bit of a soft spot for the racing industry," he said.
MiniJumbuk had sponsored Naracoorte Racing Club for 10 years and Mr Homan said the company had gained "a connection with participants".
Because Mr Cooper was a former local and facing some "trying times in the near future", it was the least they could do.
"We're in a position to be able to put our hand up and help," he said.