LOCALS are being encouraged to seek "Safer, Greener and More Active Travel" by leaving their cars at home or parking a bit further away.
The Naracoorte Lucindale council initiative has been designed to encourage people to be more active and decrease traffic in the town centre.
Director for planning, environment and community development Steve Bourne said Naracoorte people had a culture of driving to nearby destinations instead of taking a short walk, resulting in a congested main street.
"Most people don't think about how close everything actually is," he said.
"It is very possible to walk and ride to school, work or to the town centre from most places."
By parking the car further away from the main street or leaving it in the driveway at home it was easy to to get in a bit of exercise and reduce traffic, he explained.
The project has two components: engaging with the retail community through a reward program and engaging with schools, students, parents, shop owners and the broader community to develop safe routes and travel times for bikes and walking.
Mr Bourne said the initiative was important because it would help tackle the issue of obesity and encourage a healthier society.
"We are far more sedentary than we we were in the past and need to become more active again."
Director of operational and technical services Phil Burton added Naracoorte was the ideal set-up for plenty of walking networks.
He said with the right facilities it was very possible to have "Safer, Greener and More Active Travel".
"Naracoorte already has a lot of trails and we are probably guilty of underselling that."
"More brochures and promotional material need to be distributed so the community could be well informed about where they could walk safely."
There are currently 10 representatives from the local community who are supporting the project, including One Hour Photos owner Emma Young.
"At the end of the day we want to get more customers to come and shop in Naracoorte as a retail hub," she said.
"A less congested main street would make for a nicer shopping experience."
She said people often complained about not being able to find a park right out the front of a shop, but in reality there was plenty of parking if people were willing to walk a bit further.