Three international wine tourism delegates visited the district on Tuesday with the aim of unraveling what makes SA a premium wine tourism destination.
Catherine Leparmentier Dayot, Catherine Heywood, Ana Lopezcano along with aides and industry leaders converged at Hollick Wines in Coonawarra to collaborate and share ideas.
Primary Industries and Regions SA (PIRSA) deputy chief executive Tim Goodes believes SA’s recently formed partnership with global wine region powerhouses can only further benefit the state.
“One of the things from the Great Wine Capitals Global Network is the learning that real growth and development of a region comes from collaboration,” he said.
SA’s 18 wine regions joined the the network last year, making it a hot-spot for premium food and wine.
Nine internationally renowned wine regions which are located in the US, France, Spain, South Africa, Germany, Argentina, Portugal, Chile and Italy make up the network.
“The organisation exists to enable all of those regions to capitalise and further develop wine-based culinary tourism and tourism more generally for their regions,” Mr Goodes said.
Mr Goodes said the informal event in Coonwarra orgainsed by Brand SA was a great oppurtinity for wine makers and toursim authorities to “hear, learn and think”.
"There was a chance for SA wine makers and tourism people to hear, learn and think and a chance for them to share some of their success stories and things they’ve tried,” he said.
Ana Lopezcano, director of wine tourism of Bodegas Muga region in Spain was excited to visit the region and said it was a privilege to be given the chance.
“Up to now I’m enjoying everything in this country,” Mrs Lopezcano said. “We are really enjoying it, I think it’s a wonderful landscape.”
Despite having a fully booked itinerary, the wine tourism expert is loving the opportunity to meet different types of people from the industry.
“We have a busy schedule but it’s really nice because we are meeting a lot of people from the industry,” Mrs Lopezcano said.
The prominent visitors continued their SA tour with a trip to McLaren Vale on Wednesday.