A major study by American Express about South Australian businesses has a local element, with The Veg Shed being used as a source of data due to its strong ties with local businesses.
The Economy of Shopping Small: Keeping it in the Community (2017) report reveals that 61 percent of South Australian residents expect small businesses to be supporting their peers, and 55 percent would be more likely to support them if they did.
62 percent of South Australians would recommend a small business to others if it supported other local businesses, and 65 percent would shop at a small business for this same reason.
Encouragingly, 49 percent of South Australian businesses enjoy collaborating with other local businesses, stating that it increases customer reach.
The Veg Shed’s sense of community and contribution to the region’s economy was considered to be a primary example of how one business can have such a strong presence in a local market.
The Veg Shed is a major buyer and supplier of local small businesses and farmers, and also stock other businesses from around Australia.
Data about The Veg Shed’s economic transactions and social media communications were analysed in the study.
The Economy of Shopping Small: Keeping it in the Community (2017) is a report created in support of Shop Small, an initiative dedicated to helping small businesses that are the heart of our communities.
It is a comprehensive economic study designed to observe and analyse markets created via social networks across South Australia.
When asked to estimate the number of local businesses they’ve collaborated with, SA business owners reported an average of 9.6 - this average was higher than any other state.