Naracoorte Seeds staff industry leaders

Team: Josh Rasheed (left), Dylan Brodie and Jamie Tidy.

Team: Josh Rasheed (left), Dylan Brodie and Jamie Tidy.

The team at Naracoorte Seeds are truly invested in their industry.

Demonstrating their commitment to the seed industry as a whole, three of the Naracoorte-based business’s key staff are currently holding leading roles with key industry groups.

Director Josh Rasheed is the chair of Lucerne Australia and has been an executive member for seven years.

Contract cropping manager and pasture seed advisor Dylan Brodie is president of the Grasslands Society of Southern Australia’s Limestone Coast branch.

And managing director Jamie Tidy is an active member of the southern region of the Australian Seed Federation, and only recently stepped down from the chair role after eight years.

All three bodies are important membership groups for different aspects of the agricultural industry.

Lucerne Australia is the primary contact point and main connector for members of the lucerne seed industry, the grasslands society provides a forum for the transfer of information, ideas and experiences in relation to all aspects of grassland establishment, maintenance, utilisation, persistence and research and the seed federation is the peak industry body for the national seed industry.

Josh said it was quite unusual for one business to be so strongly represented in the peak agricultural groups.

“We probably don’t look at it as unusual because we’ve all decided individually to take on these roles, but it’s pretty rare for three from a single seed company at the same time, and definitely a first for a family-owned business,” he said.

“As a business we look at it as giving back to the industry; from a personal level it’s education, understanding more of the industry and representing the seed companies.

“Having three of us involved at that level means we’re at the coalface of any issues that come up so we can be on the front foot.”

Dylan, who has only joined the seed industry in recent years, said his involvement with the grasslands society was a big commitment but had been invaluable in his learning.

“It takes a lot of time but it’s absolutely beneficial. From what I started with to what I know now…

“As a member, you are invited to all the updates and get to hear all of the speakers, but being on the committee has the benefit of building relationships with people that you might not have otherwise had the opportunity to, and also having the feeling of being involved in delivering information to local graziers and the appreciation they have for that is fantastic.”

Jamie said as a business owner it was hard to quantify the value of staff spending time on duties focussed on the whole industry rather than the business itself.

But he felt it was a worthwhile investment because of the personal and professional development of the staff, the flow-on effect that had on the business, and the value of making a contribution to the agricultural industry upon which they all relied.