Tim Burrow was the former CEO of Agribusiness Australia, and now he's "crossing something off the bucket list" by putting his hand up to run for a Senate seat with the Australian Democrats.
But many Naracoorte locals would probably remember Mr Burrow as the fellow with a fencing business based at 22 Arthur Street. 'Fence Fast', to be exact.
"I always wanted to be a farmer, but I just didn't have it in me," he sighs ruefully. "I've had to become a bit of a city slicker because of my later jobs in management, but I've always had an affinity for the country."
Policies that focus on the environment and agriculture are part of the reason why Mr Burrow put up his hand to run for the Australian Democrats, winning the coveted number one spot on the ballot.
The other was a sense of decency, and "wanting to make a difference."
The Australian Democrats were formed by former Parliamentarian-turned-Senator Don Chipp in 1977, with the infamous slogan to "keep the bastards honest".
Ethics and transparency remains a fixture in the modern iteration of the Australian Democrats, with political accountability being a firm policy. If voted into office, the Australian Democrats would support legislation for a federal integrity commission for both politicians and public servants, as well as establishing a charter of accountability.
Putting people first rather than deep pockets appealed to Mr Burrow, as did the idea of finding common ground. As a committed Christian and community leader, Mr Burrow believes the Australian Democratic ethos matches his own morals.
And then there's the focus on regional Australia, which can sometimes be missing from other major (or minor) party policies.
"Half of the state's wealth comes from rural South Australia, from tourism as well as agriculture," Mr Burrow explained. "It's a balancing act, but we've got to work together to look after the environment."
The Australian Democrats would like to see water and environment protection coupled with making sure that farmers get a fair go.
This include sustainable land management practices, and more transparency regarding foreign investment.
Less mining for coal and looking after the Murray Darling Basin are also high priorities for the Democrats.
So, could the Democrats stage the ultimate comeback story?
Joining Mr Burrow in the race for the Senate are five other candidates from Victoria, South Australia and New South Wales, and Chris James is running in the Lower House for the seat of Adelaide.