Westpac has underlined its confidence in Naracoorte and the broader South East by investing significantly in a new presence in town.
It has established the only dedicated stand-alone Westpac agribusiness centre in Australia, in a building on Smith Street which was a Westpac Bank branch many years ago.
Explaining the decision to base the new business centre in Naracoorte, Westpac's regional general manager SA/NT Brad Higgins said the choice of location was easy.
"Considering the catchment area of the South East agribusiness community, Naracoorte made a lot of sense," he said. It's also native to our existing customer base.
"The main benefit is being able to have a brand presence for our customers and the marketplace, as well as a home for our staff who were already located in this area in an agile environment."
Those staff are agribusiness managers Chris Moyle of Naracoorte, Tom Rymill of Penola and Phil Lowe of Kaniva, all of whom are long-time locals of those areas.
Mr Higgins himself was born and bred in the South East.
"Westpac Agribusiness has a strong philosophy around community, and where possible staff work within a 300km radius of where they have been brought up," he said. "That certainly is the case here."
Mr Higgins stressed the centre was for agribusiness only and not Westpac retail transactions.
The Westpac agribusiness centre is already open by appointment but will have an official launch on August 8.