The town of Penola has truly embraced the colour pink this month as locals hope to raise awareness and funds for vital breast cancer support.
More than a kilometre of pink bunting, donated pink garden pots and decorations have recoloured the entire town as part of their Pink Up Penola campaign.
Pink Up Penola organisers Anne Marie Williams and Angela Winter were overwhelmed by the support they received when they began organising earlier this year.
"We put the feelers out to start off with and we have just had offers of support, donations, offers of help and all sorts of things from all areas," Angela said.
Businesses, individuals, community groups, schools and people from all over the region have pitched in to transform the town for the entire month of October.
Supported by the McGrath Foundation, the Pink up Penola committee has organised a series of events including Wellness Mornings at MMMS every Tuesday in October at 6.30am, Wear Pink to Penola day on Friday October 18, and Pink Donut Days on October 16-17.
"We have a silent auction which is on Facebook or there are books around town that you can pick up and text in bids," Angela said.
"We finish the month with a colour run and market day on the 27th of October so that's a big one that we would really like to see lots of people at."
The committee has organised for the BreastScreen SA's Mobile Screening Unit to visit the Penola Hospital from October 15 to 23. Local women aged 50 to 74 years are invited to join in the festivities by having a free, two-yearly screening mammogram.
Angela said she was surprised by the amount of people who she had spoken with who had never had a mammogram.
"There's a lot of Penola people that will be having their first mammogram and that's something we're really proud of and glad is happening," she said.
Funds raised will go towards the McGrath Foundation for breast cancer support including the McGrath Breast Care Nurses.
"Having seen how the breast care nurses work - and there is only one in Mount Gambier that covers the South East - it is a really valuable service," Angela said.