Carter's Foodland highly popular 2020 Christmas pageant hosted each year in Naracoorte has been cancelled in response to challenges brought on by the coronavirus.
It's one of many Christmas events to be axed across the state this year.
Naracoorte Lucindale Business and Tourism Association announced the news on their facebook page on Monday afternoon.
Despite disappointment shared by the community, the association urged the public to 'watch this space', highlighting 'we have some exciting things in the pipe work'.
The association is not ready to announce those new plans yet.
Last year's pageant managed to light up the faces of young and old who gathered at the town square and await the arrival of Father Christmas.
Be sure to follow Naracoorte Lucindale Business and Tourism Association's facebook page for updates by clicking here.