Extra caution is being advised for all South Australian motorists this Adelaide Cup long weekend as tourism figures report hordes of South Australians visiting both metropolitan and regional areas.
The state's 'Think! Road Safety' message also comes as road statistics show six lives were lost on SA roads over the same period in the past five years.
Sadly, five deaths occurred on regional or rural roads.
In 2020 alone, two lives were lost.
Of concern for state authorities is the losses were attributed to the fatal five factors - speeding, drink/drug driving, not wearing a seatbelt, distraction and dangerous driving.
In response, SA Police will conduct their Safe Long Weekend campaign from Friday to Monday, March 5-8.
Road Safety Minister Vincent Tarzia is among the core pleading with South Australians to survive the drive.
"If you're planning a regional trip or just staying at home this weekend, please exercise caution in the car and on the motorcycle," Minster Tarzia said.
"Stick to the speed limit on all roads, no matter your skill level or experience. Stop for a break every two hours on long trips and do not allow yourself to be distracted."
However, he pointed a finger as those disturbing and incomprehensible drivers he said who dared to get behind the wheel without using their seatbelt.
"That's not good enough."
SA Police assistant commissioner Ian Parrott said the weekend's operation will combine enforcement and education to deter drivers from making potentially catastrophic decisions.
"We want South Australians to enjoy time together this long weekend and to explore our great state, but we do not want them to come home in an ambulance or worse, not come home at all," AC Parrot said.
"If you don't allow enough time to get to your destination, you may feel pressure to take unnecessary risks, which could be fatal."
The fresh road safety warning comes as South Australian Tourism Commission figures show the state is enjoying record-high accommodation rates in the CBD and regions.
The highest CBD occupancy rate of the year - 81 per cent- was recorded last Friday night during the opening week of the Adelaide Fringe.
Adelaide Cup long weekend statistics:
- 2020 - 2
- 2018 - 2
- 2019 - 0
- 2018 - 1
- 2017 - 1
- 2016 - 2
Fatal Five category
- Drink and Drug Driving - 3
- Speeding - 2
- Seatbelts - 1
- Distraction - 2
- Dangerous Road Users - 1